Shopify Web Developer & Digital Platforms Executive

£35,000 â?? £38,000

Are you a technically capable web specialist with strong hands-on Shopify experience?

Do you enjoy improving websites, solving technical problems and developing new ecommerce functionality?

Would you like to take ownership of the digital platforms for a long-established luxury interiors brand and help shape its future online offering?

We are recruiting for a Web Development & Digital Platforms Executive to join a highly regarded British interiors business based in Chelsea.

This is a hands-on technical role with responsibility for the companyâ??s website and connected digital platforms.

The current website is built on Shopify, but the business is looking for someone who can assess the existing setup properly, identify where improvements are required and recommend the best direction for the future.

This may involve developing the current Shopify platform, introducing additional systems or, if the existing platform cannot deliver what the business needs, helping to recommend and implement an alternative solution.

A major future project will be the development of a new B2B trade portal, giving trade customers a more effective way to access products, account information, pricing and ecommerce functionality.

About the Business

We are working with a long-established British luxury interiors brand with an excellent reputation for craftsmanship, design and exceptional visual quality.

The business works with interior designers, architects, trade customers and private clients across the UK and internationally.

Its collections are highly design-led, and the website plays an important role in presenting the brand, showcasing products and supporting both retail and trade customers.

This is an environment where technical performance and visual presentation are equally important. The website must function reliably, but it must also reflect the quality, detail and heritage associated with a premium interiors brand.

The Opportunity

You will become the companyâ??s main internal website and digital platforms specialist.

Your initial focus will be to carry out a full review of the current Shopify website, looking at its structure, functionality, performance, integrations and overall customer experience.

You will identify what is working well, what needs improving and whether the current platform can support the companyâ??s longer-term plans.

From there, you will help create a clear development roadmap covering website improvements, ecommerce functionality, systems integrations and the future B2B trade portal.

You will complete appropriate development work directly while also coordinating external developers, software providers and the companyâ??s established IT partner where specialist support is required.

This is not a digital marketing, social media or graphic design position.

The role is focused on web development, ecommerce functionality, platform performance, integrations and technical problem-solving.

What You Will Be DoingWebsite Ownership and Development

Take day-to-day technical ownership of the company website

Review the current Shopify setup, codebase, functionality and performance

Identify technical limitations, risks and opportunities for improvement

Develop and implement new website features and enhancements

Troubleshoot bugs, broken functionality and performance issues

Maintain responsive performance across desktop, tablet and mobile

Ensure a reliable and intuitive customer journey

Maintain high standards of usability, accessibility and visual presentation

Test and document changes before release

Keep themes, applications and integrations properly maintained

Shopify Development

Manage and develop the existing Shopify website

Work with Shopify themes and Liquid templates

Make front-end changes using HTML, CSS and JavaScript

Configure and troubleshoot Shopify applications

Develop and improve ecommerce functionality

Review page structure, navigation and customer journeys

Assess whether Shopify can support the companyâ??s longer-term requirements

Recommend alternative platforms or technical solutions where appropriate

B2B Trade Portal

Help define the requirements for a future B2B trade portal

Understand how trade customers need to access products, account details, pricing and services

Assess whether the portal should be delivered through Shopify or another platform

Scope the functionality, integrations and customer journey

Develop appropriate functionality directly where possible

Coordinate external developers or specialist suppliers where required

Support the testing, launch and ongoing development of the portal

Systems and Integrations

Manage and improve connections between the website and wider business systems

Support integrations with the companyâ??s in-house CRM

Support connections with inventory and accounting platforms

Work with APIs, webhooks and third-party applications

Monitor data flows and investigate integration issues

Identify opportunities to improve automation between systems

Liaise with software providers and external technical partners

Technical SEO and Performance

Monitor website speed, health, performance and reliability

Implement technical SEO best practice

Review site structure, metadata, redirects and indexing

Identify and resolve technical issues affecting search visibility

Improve page loading speeds and website performance

Monitor website analytics and technical performance indicators

Ensure new developments do not negatively affect existing website performance

Technical Planning and Governance

Create and maintain a clear website development roadmap

Prioritise improvements based on commercial and customer impact

Translate business requirements into practical technical solutions

Maintain technical documentation

Ensure changes are tested and recorded properly

Coordinate external developers and platform providers

Act as the first point of escalation for website-related technical issues

Proactively highlight risks, inconsistencies or limitations

What We Are Looking For

Essential Experience

At least three yearsâ?? commercial experience in web development, ecommerce development or technical website management

Strong hands-on Shopify experience

Experience working with Shopify themes and Liquid

Strong HTML and CSS knowledge

Practical JavaScript experience

Experience developing and troubleshooting ecommerce functionality

Experience working with website applications, integrations and third-party platforms

A good understanding of APIs and webhooks

Experience assessing website performance, functionality and technical limitations

Understanding of technical SEO

Experience testing, troubleshooting and resolving website issues

Ability to scope new functionality and recommend suitable technical solutions

Confidence working independently and taking ownership of a business-critical website

Strong attention to detail and a methodical approach

Desirable Experience

Experience developing B2B ecommerce platforms or trade portals

Experience integrating CRM, ERP, inventory or accounting platforms

Experience working with Xero, Erplain or similar systems

Experience working with bespoke or in-house CRM platforms

WordPress development or administration experience

PHP knowledge

Experience with other ecommerce or content management platforms

Experience using Git or another version control system

Knowledge of GA4 and technical analytics implementation

Experience managing external developers or technical suppliers

Experience within luxury interiors, fabrics, wallpaper, furniture, premium retail or another design-led ecommerce environment

Candidates from Shopify agencies or digital studios will also be considered, particularly where they have supported luxury, retail, interiors or other visually led clients.

The Type of Person Who Will Succeed

This role would suit someone who:

Is technically capable but also appreciates strong presentation and user experience

Enjoys investigating how systems work and finding better solutions

Is prepared to assess the current platform objectively

Can explain technical issues clearly to non-technical colleagues

Takes ownership and follows issues through to completion

Is organised, proactive and commercially aware

Can balance immediate fixes with longer-term planning

Is comfortable being the main internal website specialist

Knows when to complete development directly and when specialist support is required

Takes pride in delivering accurate, reliable and high-quality work

Why Apply?

Take ownership of an established brandâ??s website and digital platforms

Shape the future technical direction of the business

Review and improve an existing Shopify ecommerce website

Help define and deliver a new B2B trade portal

Work with ecommerce, APIs, CRM, inventory and accounting integrations

Make a visible impact from the outset

Join a respected business with a strong design heritage

Work autonomously while having access to established external technical support

This is an excellent opportunity for a technically capable Shopify and web development professional who wants more than a website maintenance role.

You will have the opportunity to assess the current digital setup, recommend the right future direction and play a central role in developing the platforms that support the companyâ??s continued growth.

If you have strong Shopify development experience, enjoy technical problem-solving and are confident taking ownership of a website and its connected systems, we would love to hear from you.